Do you really need a website?
Simply stated… if you have a business, product, organization or message and you do not have an online presence, one WILL be created for you.
Without a website, that presence will simply be in the form of what others have had to say about you, the good and the bad, in forums, social media outlets, etc. Community Pages will automatically be set up on facebook if just one person mentions your business. You will have no control of the content or images and no real way to have a voice, yet, this is how the rest of the world will see you.
Marketing yourself through the internet is no longer a choice, but a necessity, if you wish to meet the demands of today’s consumer. As a business, you MUST be relevant. In 2011, this means being visible to your customers, the majority of who search for you online. Your website markets you 24 hours a day to a global audience and allows you to present your mission or service in a professional and credible manner. If you have a product, you have the opportunity to be selling around the clock!
Websites are quicker, easier and more cost-effective to update than print based media; therefore, you can have pictures, details and prices of your products, the very latest company information, or maps indicating the location of your storefront and hours all on your website. A website can play an integral part of your promotional and marketing strategy and can be as important as your storefront location. It also makes a powerful statement about your business, showing that you are passionate about your company’s online image as well as your customer’s needs.
Today is the day to start working on your online presence. Your customers are waiting for you to show up!